A book series, a workbook, and a podcast

The DART Diamond

A talent system for builders. Touch all four bases.

Hiring is an event. Talent is a cadence. The DART Diamond turns the four quadrants of talent management — Direct, Attract, Reward, Teach — into a loop you run every month, so the right people are always on the right work for the strategy you have now.

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D Direct & Deploy A Attract & Assess R Reward & Retain T Teach & Transform
The Model

Run the bases, every month

The DART model organizes everything a leader does with talent into four base-paths. You start at home with the strategy, and the circuit brings you back to home plate more ready for the next pitch — because the next pitch is always coming.

First Base

D — Direct & Deploy

Set the strategy, then derive the seats: what work must be done, what knowledge, skills, and abilities carry it, and who stands where.

Second Base

A — Attract & Assess

Find and choose the people who want the stage you are actually on — and assess with structure, because sparkle lies.

Third Base

R — Reward & Retain

Build a fair package that makes joining rational and the right work natural. At small scale, everyone knows everything; fairness is the weather.

Home Plate

T — Teach & Transform

Grow people into the jobs the strategy needs next. Development is the second-period payoff — the run does not score until someone crosses home.

Two rules the umpire enforces

A run only counts if you touch every base. The quadrants multiply; they do not add. Sprint from hiring to home without touching Reward, and the run is nullified. Everyone has watched it happen.

You do not score until you cross home. Hiring gets you on base. Teaching scores the run — and leaves you at the plate, more ready for the next pitch.

The Series

The books

Book One · In progress

Built for the First Inning

How Founders Direct, Attract, Reward, and Teach Their First Team

At ten employees there is no organization to absorb a bad hire. The first ten are the company. A founder's system for jobs one through ten, and the monthly loop that keeps the right people on the right work.

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Book Two · In development

Built for the Middle Innings

The DART Diamond for Organizations Under 500

Scaling past the founding team: layers, managers, succession, and the ninth-inning truth that even founders need to retire. The same diamond, with more runners on base.

Companion · Planned

The DART Diamond Workbook

A Fill-In Field Guide for the Monthly Talent Loop

The Seat Map, the Stage-One Scorecard, the Package Grid, the Teaching Plan, and the Monthly Review — the five tools from the books, ready to run with your own team.

The Podcast

Rounding the bases, on the air

The DART Diamond Podcast — launching September 2026

Biweekly episodes for founders and leaders of small organizations: short solo episodes that walk one base at a time, and conversations with founders about their first teams — what they would redo, what they would never trade.

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The Author

Thomas J. Norman, Ph.D.

Thomas Norman is a professor of management at California State University, Dominguez Hills, and the faculty founder of its Innovation Incubator. Before academia he held management roles at Procter & Gamble, Sun Microsystems, U.S. Bancorp, Wells Fargo, and Cargill — where he helped design the retention package that kept a Fortune-scale company's top executives through a CEO succession.

The DART model has organized his research and teaching for nearly twenty years, from one of the first multi-country studies of HR outsourcing to two 2026 textbooks — Management: Optimizing Talent for Organizational Effectiveness and Compensation: Rewarding and Retaining Talent — where the model is the spine. The DART Diamond series brings it to the people building companies.

He is also the author of the More Capable series on management judgment in the AI era. He grew up around his father's auction business in northern Minnesota, which is where he first learned that value is set by attention, judgment, and nerve — and that a good team knows the score.

  • Professor of Management, CSU Dominguez Hills
  • Ph.D. and M.A., University of Minnesota; A.B., Harvard University
  • Author, Management and Compensation textbooks (2026)
  • Faculty founder, CSUDH Innovation Incubator
  • Author of the More Capable series